Best suited for
New brands or businesses
Re-launching brands or businesses
Start-ups within established businesses
Established brands or businesses that want to reignite their marketing
Workshop Topics Inlucde:
Brand Strategy:
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Create brand name, if needed
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Define target audience(s) – who is most likely to need your product or service?
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Define competitive positioning – what makes your brand or business unique?
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Define value proposition – why should customers support your business?
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Define brand personality and voice – how will your brand speak in marketing?
Marketing Plan:
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Develop a realistic budget to meet your goals
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Identify where to market to reach your audience(s) most efficiently
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Define your Key Performance Indicators (KPIs) and how you will measure success
Digital Presence:
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Identify key elements of your website that are needed to ensure findability
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Develop a social media content calendar, if needed, and learn tips and tricks for reaching your audience(s) on social media