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Building the Foundation

Built to give your team the critical marketing elements needed to quickly, yet strategically, move from planning to action.

Best suited for

New brands or businesses

Re-launching brands or businesses

Start-ups within established businesses

Established brands or businesses that want to reignite their marketing

Workshop Topics Inlucde:

Brand Strategy:

  • Create brand name, if needed

  • Define target audience(s) – who is most likely to need your product or service?

  • Define competitive positioning – what makes your brand or business unique? 

  • Define value proposition – why should customers support your business?

  • Define brand personality and voice – how will your brand speak in marketing?

Marketing Plan:

  • Develop a realistic budget to meet your goals

  • Identify where to market to reach your audience(s) most efficiently

  • Define your Key Performance Indicators (KPIs) and how you will measure success

Digital Presence:

  • Identify key elements of your website that are needed to ensure findability

  • Develop a social media content calendar, if needed, and learn tips and tricks for reaching your audience(s) on social media 

"I'm ready to workshop."

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