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Generating Interest

This workshop explores how to grab the attention of potential customers and keep them interested.

Best suited for

Brands or businesses that face heavy competition for their products or services

New brands or businesses that want to drive attention for their new business

Re-launching brands or businesses that want potential customers to know what changes have been made

Workshop Topics Inlucde:

Digital Advertising:

  • Develop a realistic digital ad budget to meet your goals

  • Identify where to market to reach your audience(s) most efficiently

  • Learn how to analyze keywords to purchase 

  • Learn how to launch ad campaigns on Google or other search engines 

  • Learn how to create your own social media ads 

  • Learn how to purchase and monitor social media ads

Social Media Content:

  • Identify the right social media channels for your brand

  • Develop a social media content calendar and learn tips and tricks for reaching your audience(s) on social

Experiment & Measure Success

  • Define your Key Performance Indicators (KPIs) and how you will measure success

  • Learn how to experiment with A/B testing to identify which ads are the most effective for your goals

"I'm ready to workshop."

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