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Workshop Topics Inlucde:
Search Engine Optimization (SEO)
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Identify key elements of your website that are needed to ensure findability
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Learn how to accurately analyze which keywords need to be included in your website
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Learn how to write meta tags, H1 tags, and where to place them.
Search Engine Marketing (SEM)
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Search Engine Marketing (SEM)
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Develop a realistic budget to promote your website online
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Learn how to analyze keywords to purchase
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Learn how to launch ad campaigns on Google or other search engines
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Define your Key Performance Indicators (KPIs) and how you will measure the success of your Google or other search engine ads
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