Workshop Topics Inlucde:
Market Analysis
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Identify core competitors or alternatives
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Analyze competitors or alternatives, identifying strengths and weaknesses
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Evaluate competitive marketing / advertising and identify any market white space
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Define product or service pricing by translating value into dollars
Brand Strategy
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Define target audience(s) – who is most likely to need your product or service?
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Define competitive positioning – what makes your brand or business unique?
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Define value proposition – why should customers support your business?
Marketing Plan
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Define your goals and the budget required to achieve them
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Identify where & how to market to reach your audience(s) most efficiently
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Define your Key Performance Indicators (KPIs) and how you will measure success
Design Thinking
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Based on all the critical inputs above, map out the viability, feasibility, and desirability of the business